Why do SEO?

Reasons for doing SEO

 

There are many reasons for the optimization of a website, mostly driven by long-term business goals and target results. For any website to fulfill its purpose, it has to reach the users and not stay hidden at the bottom of the websites gathered by the search engines when there is a search query.

Reasons for Doing SEO

  • Improve Ranking. This is usually the primary objective of any SEO campaign. Improving SEO rankings will open up many other benefits for the site. With an optimized website, search engines will easily find your site to make it available to visitors and potential clients.
  • Increase Site Traffic. With your site landing on the first page of search engine results page, more people will know more about your site and the business it represents. Increased traffic almost always translates to increased revenue.
  • Engage Users for Brand Awareness. A highly-optimized site will keep an engaged interaction between the user and the site. This interaction will get others in the community of social media to join if they find your site useful and helpful. This interaction will pave the way for building a community where brand awareness becomes an automatic inclusion in the conversations.
  • Increase Customer Base. Your site targets not only existing clients but extends visibility to potential clients who may have not known your site prior to making that particular search query which led to your site.
  • Improve Competitive Edge. With a high page ranking competitors tend to lose more clients to your site. With an optimized site, you are found faster and easier by existing clients and potential competitors’ clients.

Without SEO

Most internet users do their research online, looking for information which may be offered by some websites. They are likely to visit the highest ranking sites first. Search engine spiders usually rank sites according to their relevant content. Having a high page ranking will tell the users you have the information they need. The first three pages are the most viewed search engine results page (SERPs) and if your website is professionally optimized, landing in the first three pages will be easy for your site.

A website not ranked by search engines and visited by online users is most likely a site without SEO.

  • Spiders of search engines will ignore your site
  • Your site will be buried at the bottom pages of the SERPs
  • Online visitors will not find your site
  • Site will not improve traffic
  • Your site will lose revenue opportunities
  • Site will be lost in the world wide web
Relevant Information:
What Is SEO How To SEO Content For SEO
Link Building for SEO Myths in SEO Results in SEO
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