What is SEO?

introduction to SEO

Introduction to SEO

Web visibility…

Having an extraordinarily-designed website is important. Making this extraordinary-looking website known to users is far more important. It hardly makes sense having a website that is afloat nowhere on the web because no one has heard about it. People need to know about your website and the best way to do that is to have your site optimized for search engines. Optimized. Search engines. What are these?

What is SEO
Search Engine Optimization or SEO is that process of getting traffic from the free and organic listings on search engines like Google, Yahoo, & Bing.
Search engines are online tools for searching websites. Search engines may search for any site, any subject or any topic, or any type of file. Search engines should find your website.

Websites are gathered by search engines through software programs called “spiders”. These spiders crawl through the web and look for websites during a search query. Creators of websites can register their site with a particular search engine to be sure that their site will be covered or ‘crawled’ by the search engine’s spiders or crawlers. Spiders and crawlers should find your site.

Google Only Shows 10 Results on the First Page
It will not be easy to compete with the countless other websites fighting for the top position on the Search Engine Result Page (SERP). Your website needs to be search engine friendly and properly optimized to land in the first page result.

3 Website Optimization Elements
The site needs to be visible on the web. The site needs to be visited by users. There are three important elements to make the site visible and visited and highly-ranked.

  • High Quality Relevant Content. Search engines primary task is to look for answers for the queries they receive from searchers. Websites should provide those answers with their unique, relevant and well-crafted content. Search engines will look for variation of targeted keywords, high quality links and friendly URLs. They all need to be weaved nicely together for a compelling content.
  • Usability & Engaging Interaction. No searcher will stay a minute longer in a site that is difficult to navigate or has no cohesive design. Imagine being lost in a labyrinth and not knowing which direction to take. Website should be navigable and easy to follow. The site should serve as a communication bridge between the users and the business. Visitors and users will keep coming back to a site that engages them into genuine conversation. Giving the users the feeling of importance and value will make a positive impact and influence on the site’s traffic as word spreads around the web also adding backlinks naturally.
  • Internal Linking & High Quality Backlinks. Links plays a big role for search engines to give your website a good ranking. But this is not a matter of how many backlinks you could get for your website. To keep the activity genuine and trustful, the links has to be relevant, and high quality. 1 high quality backlink will be a lot better for your website (especially in the long term), than hundreds of low quality backlinks.

A website with relevant content, optimized usability and engaging interaction, and high quality links – this can almost complete the SEO requirements for the site to achieve high page ranking, increased traffic and an engaged and loyal community.

Relevant Information:
Why Do SEO How To SEO Content For SEO
Link Building for SEO Myths in SEO Results in SEO
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