Search Engine Optimization

SEO Company Philippines

Introduction

What would make an SEO company stand out from the rest? The answer to this question would probably lead to an SEO company being sought by all types of businesses that is aiming for online visibility, increased business activity, and improved business performance.

A good search engine optimization company will not just guarantee first page landing on search engine results pages (SERPs). Instead a good SEO company will get to understand the needs of the business or the website, analyze the requirements based on those needs and develop a campaign or marketing strategy through various optimization techniques that will, over a reasonable period of time, gradually improve the performance of the business or the website.

infusionSEO does just that. With a good understanding of the client’s needs, appropriate steps and strategies will be proposed to achieve the target goals.

Optimizing the Website

Each website has unique optimization requirements. Some may benefit from paid advertising while others benefit from optimization methods that generate organic traffic. The two organic methods of optimization are onsite and offsite optimization.

Onsite optimization refers to elements that can be controlled directly from a website such as website text, code, links, and keywords. Offsite optimization, on the other hand refers to external elements of the website such as external links back to the website that originate from other sites or backlinks.

Onsite Optimization

Onsite optimization requires analysis of the text, code, and general structure of a website as these are what search engine web crawler consumes.

  • URL Structure. Use simple URL structure with short descriptive words relevant to the site.
  • Keywords and Key Phrases. Create a site content including keywords and key phrases that reflect the actual body text on the page.
  • Title Tag. Create a title that is uniquely descriptive of that page with keywords relevant to the content.
  • Site’s Body and Structure. The site’s main content is one of the most critical areas to focus on for optimization. Take notice of heading hierarchy, description, and body text content – these have more influence on ranking than any other element on your site.
  • Anchor Text. Users and web spiders or crawlers will know what sites you are linking to.
  • Images and Alt Tags. Use alternative text or Alt tags for all images.

Offsite Optimization

Equally important to SEO is offsite optimization – identifies how your website is linked to external pages. A link that points back to your website is known as a backlink.

  • Attain backlinks from reputable and authority sites.
  • Backlink sites should have content relevant to your site
  • Achieve as many backlinks as possible. This will be noticed by web spiders and will influence ranking.

Increasing Search Ranking

Competing for online visibility is tough. There are too many websites aiming to land on the first few pages of the search engine results pages (SERPs). Where today’s consumers hardly stay on the fourth page of the SERPs, SEOs are facing massive difficulty in their optimization techniques.

No business can afford to become invisible online. Having a website running 24/7 will not guarantee any ranking or increase in traffic or business activity. As the website is the first step in establishing and building a relationship with existing and new clients, it is important that the website is properly optimized for the searchers to find it amidst the millions of pages crawled by the search engine spiders every second a search query is activated by a user. infusionSEO recognizes this and has developed time-tested optimization strategies for your website.

Attracting New Customers

InfusionSEO knows that a website that achieves high ranking from search engines will enjoy significant exposure. More visitors or users will be directed to the highly-ranked sites. Search Engine Optimization techniques may be integrated to the website design in order to achieve the target goals. With new customers comes the possibility of converting them to actual sales or as new customers or clients. This would necessitate implementation of infusionSEO-tested and proven optimization strategies to make sure that the website stays alive and active on the first 3 pages of the search engine results.

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