Pay Per Click Management

Pay Per Click Management

 

Some business entrepreneurs misunderstand the essence of having a website online. While the design and all the preparations needed to have a very good webpage has already been accomplished, the work to keep the site alive on the web is yet to be done. Having a website online does require a great deal of follow through promotion and marketing in order to achieve the target goals and desired results.

One of the most effective ways is through Pay Per Click Marketing or PPC – a powerful marketing strategy that has reaped huge success mainly because of the mass-based characteristic of internet throughout the world. With pay per click marketing, the business entrepreneur buys search engine traffic based on relevant keywords – you pay for every click; so targeting really matters.

What We Do

Pay Per Click Management entails an in-depth understanding of the correct criteria in implementing an effective PPC campaign. Depending on the business needs and objectives, said criteria may change and the PPC campaign should be able to accommodate those significant changes.

Working closely with the client, our team will evaluate and identify the correct structure to implement for the PPC campaign in order to achieve the best possible return of investment (ROI). PPC and analytic accounts will be fully accessible for monitoring and counter-checking. PPC account optimization will be done on a daily basis with corresponding monthly reports fully summarized for future reference.

PPC Management – Our Way

We have a diverse and experienced internet marketing team to complement any business looking to improve and enhance their existing online presence. We are bound by a common commitment to help businesses build a strong internet presence through various marketing strategies. And we take pleasure in watching those businesses grow successfully with our PPC Management.

  • Highly Targeted, Structured Campaigns
    • Full review of all account data, based on traffic and other performance metrics.
    • Determine and build the structure of the campaigns into individually targeted ad groups based on the business services and products. A tailored bidding strategy will result from these targeted ad groups to make way for an effective bidding.
  • Insightful Research
    • Conduct in depth research in order to gain more insights and information of the specific industry sector
    • A keyword strategy that is focused on driving quality traffic to your website will be adopted. To do so we will expand keywords across the campaigns to include more specific search terms. These more specific keywords in combination with an extensive list of negative terms will lower your click costs and higher the quality of traffic.
  • Relevant Landing Pages. Directing the users to the most relevant landing pages of your website with the best information on the search query is critical to PPC campaign. In order to achieve this, our able team will provide you with optimization suggestions for your website to have a fully focused PPC-friendly landing page.
  • Conversion Tracking & Report. A Conversion Tracking advice and report will be provided in order to work efficiently on the account and monitor the day-to-day performance of the PPC managed campaigns.
Other Services:
Search Engine Optimization Social Media Marketing Web Design & Development
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