Are Anchor Texts Still Effective for SEO?

Google made some algorithm changes that apparently included an update that “turned off” an anchor text-related classifier to give way for a more robust and cleaner scoring system. Google also suggested that there were more important methods of processing the anchor text with successful and better results. With such changes and updates, SEO experts paid less attention to anchor text backlinks....

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Should One NoFollow the links in Widgets and Infographics?

Google’s Head of Search Spam, Matt Cutts, has yet again stirred the online community with a new Webmaster Help Video where he is practically advising widget makers and those who use widgets on their own sites to put a “nofollow”. For many webmasters, there is nothing new to this advice or recommendation. Matt Cutts had made a video on the same topic back in 2008 where back then it did not...

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Benefits of Instagram to Your Business

The success of Instagram as a social networking platform is unprecedented. Businesses that utilized Instagram as a marketing tool or vehicle have succeeded in forming bonds between their brands and their fans. Businesses use it as a platform to introduce new products and promote existing ones to the target audience. Instagram’s press page has it that there are about 100 million monthly users...

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The Danger of Cross-Linking Scheme

What is cross-linking? In SEO vocabulary, cross-linking refers to that technique of linking between two sites. A group of domains owned by the same individual internally linked to each other is another way to describe cross-linking. In many cases, this is done to increase the site’s popularity standing with search engines, which is not benefiting the users as it is benefiting the website...

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Duplicate Content Not Detrimental to Your Site

In light of Google’s recent video which was put out to answer questions about duplicate content, people have become more confused especially with what was said in the beginning of the video, which says: “First and foremost I want to clear up a myth that has been going around called the duplicate content penalty. Generally speaking, people are worried that Google has a penalty for...

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What is Google’s Hummingbird?

Google never runs out of new things to announce or launch. Fact is, Google’s dynamic character is the very reason for all the new things they are exploring and sharing with the million users. Google’s relentless quest for the best ways users can handle their searches remains to be the core motivation for Google’s forward thinking. Hence, on the eve of Google’s 15th anniversary on...

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How to Increase Your Followers on Google+

Everyone can use social media to connect with people – with your friends or the friends of your friends. Online marketers have also been taking advantage of the power of social media and they are on it every breathing minute they have. Some are successful, many are not. Those who are using Google+ ought to learn something about social media and making a connection. While many will use the...

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How Does Google’s Panda Updates Affect Dental Websites?

The latest Panda updates have hit a lot of websites – especially those which are bent on challenging Google’s campaign towards spam-free websites that they can include in the search engine results page. Most websites, regardless of whether they are serving consumer products, dental or medical industry, lawyer services, real estate services – they are bound to be negatively affected by...

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Google’s Adwords Update

Google has recently announced some big changes to AdWords – the most efficient form of advertising in the online world. The AdWords changes or updates allow for one campaign for multiple devices. And like any big change, this Google’s Adwords update could mean good and bad news for marketers who are working hard forming strategies for following users from one device to another –...

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Things to do After Penguin 2.0

There’s just no stopping Google from doing everything to improve the results that show up on a search engine results page or SERP. With the recent release of the latest Penguin update which by the way affected 2.3% of English-US queries, the picture is pretty clear – Google gets to decide if your site lands on page 1 or page 10. So the reality is, Penguin 2.0 has caused quite a drastic...

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