Myths in SEO

SEO myths

With many businesses capitalizing on online marketing strategies, it is understandable and almost expected that a lot of misconceptions about SEO techniques and practices will circulate around in the hope of some SEO companies getting a share of the huge market of business needing SEO.

Add to that is the fact that search engines continually undergoes updating, changes, etc. Changes in search engine algorithms happen very often which have some effects on SEO techniques. This alone will confuse both the businesses and the SEO companies. Some SEO myths that need debunking are:

  • SEO is a one-time activity. Real search engine optimization is an ongoing campaign and as such requires continuous updates and monitoring to ensure effectiveness.
  • Social Bookmarking Links are of no use to SEO. Social bookmarking links on a website has become increasingly important in gauging SEO success. Some studies did show that about 14% of the ranking power comes from Facebook, Twitter, Google+ and similar social sharing websites.
  • More backlinks. Links from other websites to your own website are called backlinks. These backlinks play an important part in creating your site’s authoritativeness as seen by search engine spiders and crawlers. Having less targeted backlinks from authority and high quality websites is far much better than hundreds of them from spammy or low-quality websites.
  • Title and Meta Tags. Using meta descriptions with targeted keywords properly incorporated can increase the chances of a user clicking through the site. Not quite to increase ranking.
  • Keyword Stuffing. Google and Yahoo/Bing have adjusted their algorithms to allow for reasonable amounts of keyword stuffing. Google and other search engines have a way of detecting non-related keywords being stuffed in a site’s content and will thus penalize those sites found with keyword stuffing practices.
  • Spiders Don’t Crawl Images. Images and video can provide a site with a valuable source of marketing and link juice. Spiders can crawl fine names and img alt tags. Visual media may be rendered usable and valuable if photos or videos are usable with full attribution, proper title and with link back to the site.
  • Trading Links help build rankings. Reciprocal links on innumerable irrelevant and un-authoritative websites have no value in building page rank or search engine rankings. It may help increase clicking to the site but not ranking.
  • Google can’t search or see search results. They used to be but Google can see them now.
  • Keywords as anchor text for Home links. The anchor text of your Home page whether with the keyword or not is often ignored and will not have any effect on site ranking.
  • Google Bots can’t read CSS. If you are hiding black SEO techniques and practices in your CSS can be found by Google Bots and may be used to penalize your site

SEO is never a create-set-and-leave kind of operation or activity. It requires more than just a few tricks or techniques. With the proliferation of more and more myths on search engine optimization, it is important that proper research is made, inquiries forwarded to Google and other search engines to verify their veracity be made prior to adapting such myths.

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