Link Building for SEO

SEO link building

Search engines deploy spiders to crawl through web pages through links – much like the streets that connects a house to another. Links found in website pages allow the spiders to go deeper in the page to determine if the site has the content being asked for in a search query and to discover how the pages using those links are related to each other and in what ways they are related.

Links are important to SEO in the sense that through links search engines are able to analyze the popularity of a website and page based on the number and popularity of pages linking to them. Trustworthy sites tend to link to other trusted sites while spammy sites receive very few links from trusted sites.

Why Links are Important to SEO

Web pages are likely to secure the first position in a search result if he has secured more links (the right kind of links) than the other sites.

Link Signals

Links have direct influence on a page or site’s search engine ranking and popularity and because of that, SEO need to capitalize on this strength of links in order to achieve the target search engine ranking or placement.

  • Global Popularity. A site that is popular and important will definitely be used as links by other sites. To earn trust and authority with the engines, other link partners should be sought.
  • Local Popularity. Links from sites within a topic-specific community have more impact than links from general or off-topic sites. Links from related sites are far more credible than links from a totally different site.
  • Anchor Text. This is one of the strongest link signals used by search engines for ranking the site. If a number of links point to a page with the right keywords, that page is likely to have good ranking for the targeted keywords in that anchor text. Make sure to use variation of keywords (long-tail and short-tail) to avoid over optimization issues.
  • Trust Rank. Search engines use systems for measuring trust which are mostly based on the link graph. Earning links from highly trusted sites can significantly boost your site’s own ranking.
  • Link Neighborhood. Search engines understand the link neighborhood your site exists in, meaning they know that a site that links to a spammy site is spam itself. Choose the sites you link to carefully and selectively.
  • Fresh Rank. Link signals become old and covered by new link signals. It is important to earn trustworthy links to your site as it is equally important to earn additional links to your site over time. Search engines will rely on the freshness of link signals to rank by popularity and relevance.
  • Social Link. The explosion in the amount of social sharing manifested in social media like Facebook, Twitter and Google+ indicates how many capitalize on social networking to advance SEO responsiveness of the site. While search engines treat social link signals no different from the other signals, the impact of social sharing and linking is getting noticed.

Link Building Strategies

Success should be measured by the increase in traffic, higher ranking, more crawling of search engines and increasing link traffic. Although it takes time to see significant improvement, the following link building strategies should be able to accomplish the mission.

  • Establish a link with your customers. Get them to link to your site – they will be living testimonies of your site’s credibility.
  • Build a valuable, informative and engaging company blog. This will generate enough reaction, feedback, opinion which can form as fresh and new contents for your site.
  • Create ‘likeable and shareable’ content. This is in other words linkbait. Contents that readers, friends of friends and other readers would like to share and spread around are the easiest way to build an enormous link.
  • Be a News Item. Be creative to make your site become a news item in an effective and safe way to earn links.
Relevant Information:
What Is SEO Why Do SEO How To SEO
Content for SEO Myths in SEO Results in SEO
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