YouTube to Launch on Freesat

Google-owned video-sharing website YouTube, has marked another milestone as it continues its expansion into the living rooms in UK, with a new television app on the free-to-air satellite Freesat launching this March. The upcoming Freesat YouTube channel is the first time the online video service will be made available on the subscription-free service backed by ITV and BBC from a UK free-to-air provider. With the YouTube channel on Freesat, viewers can access and share user-created content in HTML 5 and specifically designed to provide a TV-optimized viewing experience through the Freesat set-top box.

YouTube channel on Freesat will be launched using the premium internet-connected Freesat Free Time box, which is currently accessing BBC iPlayer and ITV Player along with 150 other channels.

YouTube’s Product Marketing Manager, Peter Sherman expressed that YouTube community is committed to developing and providing quality content aimed at delighting and inspiring viewers. YouTube has not stopped looking for new ways to bring YouTube to the people, and now it’s using the Freesat to get more people to access the app.

To date, YouTube boasts over 800 million views every month. It can already be accessed using internet-connected TVs such as SmartTV or the Apple TV boxes.

The YouTube channel launch on Freesat coincides with the celebration of the 3 million sales since its launch since 2008. During the 3rd quarter of 2012, Freesat added 55,000 new households, accumulating more new customers than Sky and BT Vision put together, with each gaining 25,000 and 20,000, respectively.

According to Freesat MD, Emma Scott, Freesat is delighted to add YouTube to their already fantastic customer offering, coming at a time when Freesat business is rapidly growing. Freesat will offer an exclusive, first view of YouTube’s latest version, not yet seen on any TV in the UK.

Emma Scott also added that in just four years, Freesat has established itself as a genuine alternative to pay-TV, delivering choice and quality, subscription free. Driving every stage of their development is customer choice.

The launch on Freesat will take YouTube to a wider audience as it allows viewers to scour the site for clips using only their smartphone. This is YouTube’s most mainstream move yet onto the small screen in the UK. And this latest move is part of plans to shift its direction from amusing animal mishaps to quality programming from respected producers.

Already available on Virgin Media’s TiVo service and various smart TVs but this deal is the first offered officially on a subscription-free UK TV platform.

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