Website, SEO, and PPC : Why Your Business Need All These

Sample Business Website

Websites are created to build online visibility for the business. Meeting the challenge to boost the website to rank high with search engines and get maximum online visibility may prove to be tough and difficult, but only if the website does not have search engine optimization elements that will influence its page ranking and improve its site traffic and business profitability.

Having a website is the first step in effecting profitable changes on your business. Without it, you reduce your opportunity of reaching out to the millions of people who are online every day. With a website that is not optimized for search engines is equivalent to having an invisible website on the net. Clearly, website and SEO should go hand in hand in order to increase your business activities.

There are about 87 billion searches made every month and every website owner should take advantage of this reality. Your website should target high ranking in search engines, leverage on pay per click (PPC) advertising and make sure that visitors are converted into leads and sales. Ignoring these elements will bring your potential customers right into the competitors’ doorstep.

Website Optimization – Onsite

In any organic search effort, on-site optimization remains to be an effective way to build your ranking with search engines. Optimization is always directed towards the end user as they are the ones you are trying to attract to your site. All the attributes of onsite optimization should be crafted well to produce one cohesive and user-friendly site. No single element is a stand-alone. Below is a checklist of onsite SEO techniques :

  • Research Good keywords
  • Sufficient page text
  • Original Page Text
  • Unique Page Title
  • Unique Meta Description
  • Keyword repetition in page text
  • Keyword emphasis in page text
  • Keyword placement in page text
  • Alt tags on images
  • Site maps

Website Optimization – Offsite

Offsite optimization is implementing the techniques related to how your website is linked to other web pages. A backlink is a link from another website that points back to your website. Offsite optimization must be focused on efforts to :

  • Attain backlinks from reputable websites that are authority and have good ranking
  • Ensure that your backlink sites has similar and relevant content as your website.
  • Get backlinks from sites with .edu and especially .gov domains for a powerful impact on ranking
  • Achieve a high amount of backlinks.

Search engine algorithms are constantly changing and those changes may sometimes affect your website. SEO techniques should be made to adapt to the search engine algorithm changes.

Pay Per Click Advertising

Aside from search engine optimization, a website owner may also implement a Pay Per Click marketing which is another effective way to quickly get your site reach your potential customers. Google, Bing, and Facebook are some of the big companies that offer ppc advertising.

With PPC, traffic potential is obtained much faster. It is easier and faster to set up and see results. PPC can also be an ongoing process if proven reaping effective and positive results. PPC costs per click – therefore you can set a budget, check the results, continue with the campaign if satisfied with the results, or stop if not.

PPC rankings can also require much less work to achieve. PPC listings are simply the advertisements for your site. It also requires time investment – one can bid more to get tons of traffic. Your site might need a PPC expert in order to manage the campaign properly to produce optimal results. A well-managed PPC campaign should improve the business activity of the site over time as data is gathered and analyzed and appropriate revisions are made to achieve the desired results.

A business needs a website, SEO, and PPC to complement each other in order to generate the revenue and build a strong customer base these days.

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