The SEO Advantage of Using WordPress

WordPress is used by millions of people who create their own blogs or websites for other people or businesses. It’s the most used and most recommended blogging platform, thanks to its SEO-friendly URL structure. It is a great tool for search engine optimization and web marketers or SEO specialists benefit from such features.

Search engines are able to pick up on domains running WordPress because of the way in which it is coded, which is built around the search engines guidelines outlined and launched by Google. Satisfying those guidelines, the work of the SEO specialist is greatly reduced and all that’s needed to be done is to provide the script with a title and a domain name. The script will use that information to get the SEO tags detected by the search engines. Hence, the SEO specialist is ready to fill in the blog or the website space with the required contents and SEO elements.

There are many advantages beneficial to SEO when you use WordPress. Some of them are listed below:

  • Adding content to WordPress is easy. When you talk about search engine ranking, you know that content plays an important role. Using WordPress as your blogging platform, you can easily add your content by directly typing in your post, add a keyword-rich title, add some links and hit the publish button if you want to get your content online right away, or press Schedule if you specify a date for publishing the post. Its editor works like a Word editor and highlighting keywords, adding links, adding H1 tag to the page title, can all be easily done.
  • Permalinks can be customized. How your URL looks is defined by the permalinks. SEO can put all the relevant keywords in the URL of the web pages and posts. This will make it easy for Google and other search engines to detect those keywords and rank the posts for such keywords.
  • WordPress is Open Source software. This means that you can download it for free. By simply going to WordPress.org, download the software for free, and set your WordPress blog or site on your own server with your own domain. That makes a whole lot of difference from other blogging platforms. Open Source also means that hundreds of thousands of developers and programmers are working on WordPress to make it more efficient and functionally better. The software is constantly updated which means it catches up with whatever updates search engines implement. And this is good for SEO.
  • Built-in RSS Feeds. WordPress has a built-in Really Simple Syndication (RSS) feed. This is important for SEO because this will allow your content to go to a feed directory with a link coming back to your site. When you publish a post using WordPress, it will get syndicated to other feed directories, where other readers can subscribe to your feed and they will be notified whenever you post a new content.
  • Clean Website code. Except for the free themes, WordPress comes with very clean code. It is therefore not recommended to use the free WordPress theme because you can never tell what kind of link you will be led to if you use those theme templates. And if you end up on a malicious site because of the hidden link built within the free theme, Google may penalize your site in the rankings. It’s best to pay for a premium WordPress theme to be safe.
  • WordPress Plugins. This is one of the best reasons for using WordPress. Plugins are basically ways to enhance functionality of your website. Prior to WordPress, programmers or coders are required to create the desired additional functions to the website. With WordPress, searching online could lead you to loads of plugins you could use to enhance your website’s functionality.

These are top reasons why the number of WordPress users are increasing. Its simple yet effective characteristic in terms of search engine ranking is what sets it apart from its competitor. Basically, you don’t need a computer genius to have a smooth running website when using WordPress. Just make sure that you adhere to search engine optimization standards set by major search engines to keep your good ranking position.

If you want to learn more effective ways to boost your ranking standing or retain your good ranking position, you can click this link and have some good read.

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