Social Media Sites that Matter in SEO

There is no denying that social media has turned into a key player in getting a website a high ranking with search engines. Most webmasters are pushing efforts in social media marketing and optimization due to the significant benefits a site can derive from these popular social media sites. Cognizant of the huge opportunities presented by these social media sites, no website owner wants to be left behind in terms of capitalizing on the unbelievably high number of online users hooked to social media sites. Some of the major social media sites that matter in SEO include:

1. Google Plus. This is the social media platform of Google. It created its own social media site which contributes to the site’s organic qualities. Websites that get +1 send signals to search engine spiders that the site is relevant and is worthy of landing on the first page of the SERPs or search engine results page. With Google Plus, an active user tends to gain more followers which mean that every link posted to your account stands the chance of being viral. A +1 marking to any of your links could help create an impression for the site to being one of the trusted sources of information which contains nothing but facts.

But, this does not mean that Google Plus is already perfect. Still, the search engine giant does not fully rely social signal factors from their own; although, a big chunk of the ranking factor comes from it. Google plus is still in the process of research and development and changes will be expected from this social network as its users grow in numbers.

2. LinkedIn. This social media site is fast gaining popularity among professionals. LinkedIn is considered as the Facebook of professionals, where they can build their resume online for potential employers to see or view. However, unlike other social media sites, in LinkedIn, you cannot just add anybody as a precautionary measure to ward off spammers. Sharing of information among professionals is allowed. And this means that only information with substance and relevance are getting the most number of shares in LinkedIn. This is another signal to search engine spiders that your content is relevant and worthy of the readers’ time.

Recently, LinkedIn had been attacked by spammers which somehow shook the professional networking site. Users were quite alarmed because of the professional informations they have inputted in the site. But the issues have been resolved by the site’s programmers and added security measures were made to avoid recurrence.

3. Foursquare. This is one of the most interestingly entertaining ways to shout out to people where you are. Badges are earned by checking in to various establishments. Such badges can later on give you special offers or rewards. It allows brands or establishments to gain loyal customers who repeatedly visit their physical store. Definitely, this is a good way to establish good customer relationship.

Businesses who benefits most out of Foursquare are local physical stores. This is a sort of a more interactive yellow page. Customers get to interact with the business owner and other customers. Another Foursquare feature that customers love so much is the review/tip feature. People already knows what to expect in a certain store before even going there.

4. Pinterest. This site takes high definition images as their tool to convey message. It allows for interaction as different interpretations of the images come to the surface. This is fun sharing at its best. The main difference of this site from other social media sites is its rule of not allowing anyone to freely create their account, eliminating spammers. The traffic created by Pinterest users are enjoyed by businesses because it sparks up some level of popularity on a global scale.

Businesses would greatly benefit from Pinterest if they know how to optimize their account. Given human beings are visual, correctly using those interesting images by inserting proper keywords will specifically target the page a business wants to promote. With the large number of users and direct traffic coming from Pinterest, it is no wonder why certain businesses enjoy their Pinterest account.

While Facebook and Twitter enjoy the big number of users, the above social media sites offer significant SEO benefits to the website because of a more specific targeting feature. These social media sites are highly trusted and by capitalizing on their potential in social media marketing campaign, your site stands a better chance at improving its ranking with search engines.

Social media is not the mere basis of SEO ranking, it’s just a part of it. Knowing how to create a social buzz would help a business establish good customer relationship and brand awareness; the main reason why businesses would have their social media accounts. Social media creates an instant feedback from the already customers and will be customers.

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