Outsource an SEO Company or Hire a Freelancer?

The dilemma faced by many businesses is whether to outsource SEO or hire a freelancer to handle the online marketing needs of the company. That would include improving, managing, and tracking and monitoring search engine optimization efforts and other internet marketing campaigns.

Search engine optimization is currently the least expensive and most productive way of improving the sales activities of your business. Unfortunately a lot of business entrepreneurs still don’t grasp the importance of site optimization especially in keeping with long term business goals. They choose to believe that hiring a freelance web master would give them the quality and tangible results as a professional search engine optimization company would.

Why is it better to outsource an SEO Company? Let’s list them down:

  • For one, search engines are constantly updating their algorithms to the point that it is nearly impracticable to track their changes unless a dedicated team of professionals is assigned to review and monitor search engine trends by studying a wide group of websites. Site optimization also requires adeptness in the latest online marketing trends and a level decisiveness to take actions as and when necessary with utmost caution. It is highly unlikely that a freelancer would exert effort to know such changes to SEO trends. An SEO company makes that kind of monitoring a critical part of their daily routine.
  • A freelancer is likely to spend most of his time developing and implementing SEO strategies for the company that engaged him. An SEO company with a team of professionals is performing the same functions while simultaneously studying the latest trends; keeping themselves updated with changing trends and familiarizing themselves with the latest search engine optimization principles. SEO is a highly unpredictable industry. A search engine optimization company is more likely to survive the volatile trends of the search engines competing against each other. A freelancer will be eaten up by the scope of such trends.
  • An outsourcing SEO company will have a number of consultants specializing in specific areas like link building, copywriting, web design and development, web page optimization, etc. A good brainstorming among these experts will result to a highly effective and eventually successful search engine optimization campaign.
  • For any active online business, time equates to dollars and cents. A freelancer can only do so much. Considering that SEO work entails multiple pages, tags, links, reports, analysis, etc., while they can be done, it will take more and longer time. If a freelancer can do all the optimization techniques in a week, an SEO company may be successful in doing the same tasks in a couple of days at the most. So if your business is in need of immediate results, a freelancer may not be able to deliver that.
  • Freelancers has the most probability of relying to free online SEO tools that may not deliver essential data in keeping track of your campaign and generating necessary reports. Subscribing to highly reliable SEO tools may be costly for freelancers. In a company setting, everything is provided. From high performing computers, fast internet connection speed, server back-ups, and licensed SEO Tools that generates comprehensive data.
  • It will boil down to cost. While freelancer obviously costs lower than an outsourced SEO company, a business entrepreneur should make his own calculations of cost against results. In terms of time and professional expertise, in the long run, a freelancer would probably be still cheaper but with less significant results. Compare this with a professional SEO company bringing your business concrete and tangible conversions within a specified timeframe.

Whatever the decision ends up to, what is important is for the business entrepreneur to fully understand what optimization is designed to bring to his business. Deciding to outsource or hire a freelancer is just a matter of weighing what is the immediate need of the business. From there, a sound decision can be reached.

If you decide to take offshore outsourcing, outsourcing your SEO needs to the Philippines is your top choice. The people are well-versed in English, SEO companies deliver promised results in a timely manner, internet marketing people keep abreast with changes, and they can adapt very well to the said changes. Ensuring your return on investments is never a bad idea with an internet marketing company you can count on.

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Outsource an SEO Company or Hire a Freelancer?