Importance of Peak Times of Internet Users

 

In this day and age of computer and technology, lunch time is not lunch time. It’s the time to surf the net, check and respond to Facebook messages, etc. Maybe some 5 minutes are spent to take a quick bite, but the rest of the lunch hour allocation, and most of the times, beyond lunch hour, is spent on the internet. Like other entities in the business world, SEO company Philippines take no exception to that.

According to the data released by IMRB International’s all-India Web Audience Measurement System, the time between 1:00 pm to 2:00 pm has been found to be the peak time in terms of internet usage. From the same data, it was said that out of the total 25.4 million internet users 25 years of age and above, an estimated 19 million browse the internet between the said times. On weekends, the traffic is said to be highest around 12:30 noon for the same age-bracket users.

How is this important in SEO company? It is very important. In the field of SEO services which utilize the website in their online marketing campaigns, timing is critical. This information will assist SEO company in making informed decisions on their advertising activities. Web marketers can identify the right internet portals to use for a targeted audience.

Your marketing campaign as SEO company should be done at peak times when the world wide web has the maximum number of users. You wouldn’t want to send a campaign ad when users are sleeping and not browsing the net, would you? The objective of using internet for most advertisers is to build engagement with the brand, and not just exposure. An advertiser will post his ads at a time when it will enable interaction and engagement for the brand with the internet user. This, for many SEO experts is more effective and will likely reap good results.

Even for social media marketing, the right timing to post blogs or tweets should be when the most users are online. Social media sites allow for faster interaction among users. In the same light, social media marketing should target for the peak internet times to facilitate quick interaction. Successful social media marketing counts for user engagement. Your social media followers should have a definite time frame when they can expect new blogs or posts or pictures from you, etc. Establishing a fixed interaction time with the social media community, your marketing efforts are likely to reach more users, more potential lead conversions.

Observing your audience’s behavior will also help you determine peak hours or when is the time your posts are most viewed by your audience. What was mentioned above was the published internet usage peak times through studies made by other groups. It also makes sense if you do your own study to somehow verify if those published peak hours works for all or not. At least, you can gauge your audience’s behavior and pound on the peak hours based on your observation. Or better yet, post on your page based on the peak hours of your observation and based on the published peak hours of the group who made the study. This way, you’re reaching more audience and there is higher probability that your posts are being shared by more people.

Twitter and Facebook engagement, for instance, as two very powerful marketing tools, should be timed when most people go online to tweet or share or like – and that is during the peak hours. You cannot expect anyone to follow you if they’re not online. Hence, sending messages or tweets during internet peak hours provide you the best opportunity to be seen or read by the users. That gives you better odds for your social media marketing campaign.

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