How to Use the Broken Link Building Strategy to Get Links

 

 

Broken link building is sometimes called dead link building. It is a strategy or a technique that entails pointing out a link on a no-longer-working website and asking for a link to your own website. In many cases, broken links end up on a 404 page when a dead link is clicked. By letting the webmaster of the target source of the site’s link know about their broken or dead links, you can also give the webmaster an option for replacement of those broken links. As it turns out in many cases, most webmasters will accept the offer if only to prevent their visitors from being led to 404 page.

How to Discover and Use Broken Links

There are a few strategies used in finding broken links which can help you in building and getting more links to your own website. They include:

  • Look at Resource Link Lists. This is the most common way to find broken links. By checking the resource link lists which fit the website’s niche or industry that you are building the links for to see if there are websites that are no longer operational.
  • Monitor your Competitors. It sometime happens that a competitor is folding up its online operations together with the tons of links that they have built over the years. By constantly checking the status of your competitors, you can take the opportunity of using their dead links if they have decided to cease their operations. When this happens, you can attempt to acquire those thousands of links.
  • Include Local Opportunities. If your website has a local presence, it would be best to include local broken links in your search. Yelp is a site which can help you find similar businesses that have been non-operational in specific local locations.

 

 

Approaching the Webmasters

Assuming you have successfully found broken links, the next step is to contact the website owner or the webmaster and convince them to agree to swap their broken links with yours. There are three approaches you can use:

  • Approach the webmaster as someone from the business, either as the business owner or as an employee. You can inform the webmaster that the website they are linking to is already out of service and that you can provide similar product, service or information to their visitors if they agree to allow you to use the broken link they are linking to. Hence, they could assign the link your website. You can also offer them a trail of your product or service so that they can appreciate the benefit of recommending your site in place of the closed competitor’s site.
  • Approach the webmaster as a website fan. You may pose as a fan of the website with the broken link and let the webmaster know that you appreciate the resources they share and point out that one or more links are leading to 404 page. Then you can suggest alternative links which they can use to replace the dead links.
  • Approach the webmaster as an internet marketer or an SEO. Using this way could cause a drawback. Website owners and bloggers might demand monetary compensation for adding links. To turn this around, make your request sound helpful to the webmaster as possible. You should focus on conveying a message to help the webmaster more than your own SEO goals and interests. Informing the webmaster about their broken links and suggesting a couple or so of good replacement alternatives can be done. In many cases, the webmaster will agree without the compensation part.

There are free web-based tools, which you could use to check on dead links. Monitoring dead links of some influential businesses on your niche could be a lot easier if you will use broken link checker. From there on, you can approach those businesses and convince them to use your site URL instead of just losing a reader’s trust because they anchor into a website that no longer exists. Just follow the simple approach mentioned above in dealing with webmasters for higher success rate in asking for a link.

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