How SEO will Help Your Local Business

SEO or search engine optimization is the process of improving the visibility of a website in search engines ranking. With good content and structure crafted to include all the SEO elements, potential consumers interested in the business – its products or services will find you. This is one of the best ways to generate traffic to a website.

Local businesses have gone out of their way to use local SEO to grow their business in order to maintain high online visibility locally and make more money from that. Local search engine optimization is a very effective form of online marketing on a local level. Local businesses are allowed to promote their products and services to local customers just when they are actually looking for the type of business that is your business. With local SEO, search engines like Google+ Local which actually replaced Google Places pages may be used to connect your business to local customers. And with millions of local customers using Google+ Local as they search for the best local businesses in their area, your business is highly likely to land on the search engine results page if your site is locally optimized. Aside from this, there are other ways your local business will benefit from local optimization:

  • More users turn to the internet to find local businesses. There are less people who use old paper directories to search for local information. 64% of local customers use the internet with their search queries.

  • There are more people looking for local information and businesses via search engines like Google+ Local. Reports have it that this trend went up by 58% since 2009.

  • By optimizing your site for local search engines and directories, local customers will find you exactly when they need you. It is highly targeted and timely. It is best to connect with a potential customer when they really need you.

  • Your business will gain from the highest conversion levels of local advertising channels than other traditional marketing or advertising options. Some local online directories give 50% conversion rate –that means 1 in 2 leads conversion.

  • By making your site available in smartphones and mobile devices, you are increasing the chances of customers finding your business as the mobile internet usage growth is continuously increasing.

  • Less wasted exposure. Local SEO will allow you to reach potential customers when they need you so you can expect a great return on investment.

  • Google+ Local is gaining popularity among local businesses and customers. The earliest you establish your presence on it, the better for your business. It will give you a head start before it gets really competitive.

  • Listing your business in local directories usually requires no payment. That means free promotion for your business. Registering your business in as many directories will mean more promotional opportunities.

  • Google+ Local features Zagat scores and recommendations from people you are connected to on Google+. 70% of local consumers rely on online reviews / recommendations to influence their buying decision. It’s like word of mouth gone viral.

These trends are expected to get stronger and more important in the future. This is the time to take advantage of local search engine optimization to help boost your business.

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How SEO will Help Your Local Business