How Does Mobile Search Affect Your Google Rankings?

 

 

Most webmasters and SEO experts have the same question – how does a mobile search affect your Google rankings? This is because most website owners are pushing their websites to be available for display on mobile or smartphones which is actually driven by the huge mobile phone market. Just consider the data on the number of mobile phones sold every week, and there’s no doubt that you will not have any second thought in doing the same – making your site available on mobile phones.

Mobility is essential to almost everyone now. If you would observe human behaviors, humans rely heavily on their mobile phones or tablets once they’re on the go. Whether it is search, email checking, looking at maps, reading food reviews, or just browsing their social media accounts; people tend to be online most of the time they are awake. Staying connected is now part of every human’s life.

Having a mobile optimized site does not increase your Google ranking for normal desktop searchers, but it does for mobile searches using Google mobile. Without getting specific numbers on the number of searchers using the mobile phone for their search queries, the number of mobile phones activated every week, which runs in millions, and the percentage of customers taking action with sites having their pages available on the mobile or smart phones, one cannot deny the high probability of increasing the site’s Google rankings by these factors alone. If your site is optimized for mobile search, imagine the potential number of visitors your site might have every day.

Google is in fact serving different search results to mobile phones more than it does for desktop searchers in recent years. It has even announced in 2011 that mobile optimized websites will factor into ad quality for all AdWords campaigns that are fueling mobile traffic. This means that mobile optimized landing pages will perform better and increase mobile traffic than the normal desktop searches. Google’s landing page quality for mobile sites takes into consideration site navigability, simple layout, content prioritization, mobile features, touch screen features, minimal flash, and landing page loading time.

 

 

Google has launched a new smartphone crawler which is likely to push the gap between desktop search and mobile search. For SEO, this is a welcome challenge. Knowing that mobile SEO is a constantly changing field and that search engines don’t always agree on their ranking criteria in terms of mobile searches, the challenged SEO’s best option is to exert an effort in knowing how things work and keeping a close eye on how their sites are ranking. Doing their own mobile testing will also help in identifying the elements needed to boost Google ranking.

In an SES New York Conference and Expo, experts concluded that mobile internet access and search is set to take over the desktop access by 2015. This scenario will have a great impact on how websites will surface on the web when consumers look for products and services using a mobile device. And since Google’s main concern is delivering the most accurate and relevant sites to the users, it will rank mobile optimized sites higher than sites which are not. So if your site is designed only for desktop display, your site is missing on a huge number of potential users and conversions. No wonder majority of the website owners have made the decision to create a mobile version of their websites – to take advantage of the enormous market, which equates to increased chances of improved Google ranking.

Providing a mobile version of a businesses’ website has now become a need. Apart from adding value to a business website in terms of website ranking, any business wouldn’t want a chance to miss any opportunity be it on desktop computers or in any mobile device. This is the new challenge that any SEO company should take seriously and should start coming up with good and effective online marketing strategies geared towards the future of search and marketing.

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