How Does Google’s Panda Updates Affect Dental Websites?

The latest Panda updates have hit a lot of websites – especially those which are bent on challenging Google’s campaign towards spam-free websites that they can include in the search engine results page. Most websites, regardless of whether they are serving consumer products, dental or medical industry, lawyer services, real estate services – they are bound to be negatively affected by Google’s Panda updates, if they don’t adhere to Google’s guidelines on white-hat SEO practices. The only websites that will be spared from de-indexing or severe penalties are those sites or pages which conform to “clean” and natural SEO standards.

The success of dental marketing websites would rely on the same criteria that made other websites successful – natural and organic SEO techniques and strategies which help the dental websites rank high in Google search results page. Dental websites that deviate from good SEO practices may find their sites de-indexed and invisible in Google’s search results when people try to find it using keyword search terms. Site optimization acceptable to Google is that which involves creating quality and compelling content, using relevant keywords but avoiding keyword stuffing, authority link building and not using spammy backlinks.

Dental practitioners may encounter SEO companies that promise or “guarantee” first-page results in Google overnight. They should know that there’s no such thing anymore. In the unlikely event that such SEO companies accomplish it for short-term results, the risks of getting your site penalized harshly by Google would mean the loss of organic traffic for your website. This is a likely scenario when Google de-indexes a non-conforming and black-hat optimized dental website.

Fortunately, for the dental website owners, the Internet Dental Alliance, Inc. or IDA, the largest North American provider of websites for dentists and dental directories, has portals designed to function within Google’s guidelines. IDA’s in-house SEO team ensures that Portal pages rank well with SERPs as they automatically adjusts the websites to make them compliant with Google regardless of any algorithm changes or updates.

And as all website owners realize, the only way to get a good spot in organic search engine results page is by using website optimization techniques and strategies that form part of a cohesive internet dental marketing campaign. IDA automatically takes care of it.

With IDA’s new turnkey portals, dentists need not worry about Google’s updates affecting their dental marketing websites. IDA makes sure that the dental websites are Google-friendly.

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