How Does Dead Link Affect Your Ranking?

SEO Company Philippines -- How Does Dead Link Affect Your Ranking?

For many years, webmasters and every SEO company debate on whether dead links or broken links can affect a website’s ranking or not. Some would argue that while broken or dead links are not good for any user’s experience, they don’t actually affect the site’s rankings. But as search engines constantly update their algorithms, this view has largely changed.

Search engine optimization companies around the globe fully understand how dead links could make an impact to a website. Likewise, search engine optimization companies in the Philippines have to adhere with the standards because of the effect it can cause a businesses’ website in relation to rankings. Hence, high bounce rate could be very detrimental to a website’s overall ranking.

A website link that no longer works is called a broken link, or dead link. If clicked, such links will bring the user to a page which no longer exists. Most likely, users will land on a 404 error page. Dead links occur because:

  • The linked page has been deleted.
  • Wrong URL is placed in the link
  • URL address is changed without updating the attached URL in the link
  • There is no proper navigation

Websites with a few broken or dead links or 404 errors may be considered normal by search engines. However, excessive broken or dead links on a website may be suspected of being a poor quality website. And this will not escape the scrutinizing search engine spiders, thereby indexing and ranking are both affected. A few other reasons that point to broken or dead links affecting your site’s rankings are:

  • Google hates dead links. Google is particularly specific when it included in its webmaster’s guidelines used by your search engine optimization company, to “Check for broken (dead) links and correct HTML” in your website. While it doesn’t hurt to have a few dead links, it will definitely reduce its rankings drastically if there are excessive dead links on your website.
  • Dead Links are not user-friendly. SEO services include making your website user friendly. But if your site has too many dead links, users will just move on to the next site on the results page. This affects the amount of free traffic to your site and search engine spiders will interpret this as a high bounce rate which is not good for site rankings.
  • Dead Links affects your website’s conversion rate. If your site has too many dead links, it can badly affect its conversion rate. Users are discouraged to do further navigation of the site if they encounter too many dead links on your site. To keep the users on the site, such links should be converted to a customized 404 page.
  • Dead Links stop Search Engine Crawlers. Search engine spiders that come across dead links will be stopped from crawling further. If your site is not crawled by the search engine spiders, your site will not appear in search engine results page or SERPs. This badly impacts your site’s SEO rankings.

Major search engines consider user experience of a website as a basis for giving search engine rankings to a site. And link validity is considered as a key factor in determining user experience. Hence, it can be said that dead links do affect the SEO rankings of a website since it increases a website’s bounce rate which directly affects website ranking.

Ensuring that your website does not contain multiple dead or broken links is one of your saving grace when it comes to website ranking. Make it a habit to check your pages, check your links and update it, and make sure that you update your sitemap every time you delete a page to avoid having broken links.

Here are more helpful tips on how to increase your website ranking.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Free Analysis Request Form
x
Please fill out the form completely.
 
Your Name: *
Website:
Email: *
Phone: *
Service: *
Additional Information:
Quote Request Form
x
Please fill out the form completely.
 
Your Name: *
Email: *
Phone: *
Service: *
Additional Information: