Effective SEO Strategy

The integration of technology in any business is but necessary nowadays since everybody uses the internet for all of their needs – inquiries on products, trivial information, services or just about anything under the sun. Google it and you’ll have it.

The bulk of web traffic is steered by the big named search engines like Google, Yahoo and Bing. These three engines create for the busy traffic happening in the cyber world. The reason why all websites are doing every possible way so these 3 giant search engines will find them and bring them in front of the search query results. This is the essence of search engine optimization – improving and promoting a website to increase the number of visitors browsing it. In simple terms – SEO is making sure that the website is created the way a search engine will understand it.

Effective SEO involves strategies focused on :

Onsite Optimization

These are the strategies that make sure that the website is as visible and relevant for the targeted keywords for the search engines. Search engine ‘spiders’ crawl through websites and if your site does not have the recognizable elements for the spiders to identify, your site will be ignored.

Some basic onsite optimization elements include:

  • URL structure. A simple URL structure using words that pithily describe your site and are logical to navigate from page to page. URLs tend to give weight to the relevance of each page.

  • Content. A relevant and unique content on every page will make for an effective page optimization. It should be easy to read and understand without spelling or grammatical errors. Always consider the words or phrases searchers are likely to enter into the search box.

  • Page Titles. Make sure every page has unique title that is descriptive of the page. Crafting a title should be limited to short descriptions containing keywords relevant to the page. As much as possible, limit your page title characters to 70 including the spaces. This amount of characters is widely-accepted by different websites and well-loved by spiders.

  • Internal Links and Site Navigation. Easy navigation of the web pages is an important element of page usability and user experience. Having links from one area of the site to another page increases the user experience and search engines detect and reward this in terms of ranking.

  • Intelligent Use of Images. Search engines are not able to read images so the proper use of “Alt tags” is important to be utilized to describe each image used. Images should not be heavy to affect the page loading. “Alt tags” and file names are optimization elements that should not be forgotten.

  • Sitemaps. These should serve both the users and the search engine spiders. HTML sitemap is for the users and XML sitemap is for the search engines – telling both users and spiders which are the most important pages and helping the spiders to efficiently crawl the site.

  • Anchor Text. Anchor text describes and tells the user and spiders what you are linking to through descriptive text or phrases relating directly to what is being linked to. URLs or any portion of an HTTP address should not be used as anchor text.

  • Meta description. With the constant changes in algorithms and a lot of websites’ over optimization, meta description is one of the bases being looked by spiders nowadays. It contains the page’s unique and holistic description of its content.

  • Meta keywords. Make a list of the keywords you want your site or other web pages to rank and get indexed by search. Arrange them according to priority and put them in the meta keywords code of your website. You could refer to your meta description in looking for the right keyword to include in the list.

  • H1, H2, H3 tags. These tags are used to specify text size. H1 being the largest, followed by H2, and then H3. Why these three font tags are important in SEO? These tags put emphasis on texts that plays an important role in getting high rankings. Make sure that your targeted keyword uses one of these tags.

These are some of the critical factors to check and tweak before letting a website run live for easier indexing to search engines. Hiring a search engine optimization company can help you with all the SEO technicalities your business needs.

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