Effective and Quality Content Writing for SEO

 

Businesses aim for high ranking with search engines. A high ranking means increased site traffic and potential conversions. To achieve this, search engines like Google, Yahoo, or Bing have constantly amplified the importance of superior and quality content. One of the most important aspects of SEO is creating quality, relevant site content for search engine spiders to crawl and index to land in the front pages of the search engine results pages (SERPs).

For most users, quality content provides the true value. Content should not be used simply to improve search engine rankings. At the end of the day, people or users use search engines because they need good and reliable information which may lead to a purchase of a product or engagement of a service. While aiming to improve search rankings plays high in most SEO campaign, one needs to consider the value of information or content being given to users first and foremost. And even the search engines know this – Google is trying to get website owners or SEO managers to understand that it is pushing forward contents that only deserve to be in the ranking index.

Effective Content Writing

So how do you create a compelling content which will pass the most recent ranking algorithm changes effected by Google? Following are important tips to guide you when writing your site content to make it compelling and superior quality:

  • Highly Informative and Useful Content. Contents are written for people in general who are on internet and in need of some information. In this light, formulation of content should be such that it satiates that need for information. Using conversational and engaging tone on an information-rich content will definitely work to earn authenticity in the eyes of the searchers. Keep it to an ideal length of 500 - 700 words. Contents failing to provide effective and useful information will likely suffer in terms of its ranking.

  • Social – Friendly Content. Contents should be created in a way that it gets some attention, not only on Google, but also on social media and social networking sites. Social media users have a craving for compelling and meaningful headlines. Write original content and focus on value and quality.

  • Engaging Content for Forum and Blogs. Forum and blog communities are the best sources for great interactions. While there is a misconception that interacting on online forum and blogs is done just to get backlinks, engaging in forum and blogs will create for added exposure, and the potential for greater traffic.

  • Fresh Content. Create content that say something today and another to say something else tomorrow. Users tend to revisit sites to check for new information. If they find the same content over a long period of time, chances are they will look for fresh information elsewhere. Constant updating of contents can result to customer or user loyalty.

  • Maximize Your Conversion Rate. Your content should be regularly examined and evaluated to see if it is working in converting website visitors into real customers. Improve your content as necessary to make sure that those who find your site are getting what they want from the experience.

By creating quality content, not only are you improving your search engine rankings, but you are also reinforcing your overall online presence and value to the readers, users, or searchers. Pleasing search engines should not always be the focus of your content. Instead, focus on how will you be able to sustain your avid readers’ attention and how are you going to increase them.

Increasing your search engine ranking is actually easier if you have quality content. Even search engine optimization companies are aware of this change and challenge in SEO. This is what SEO companies in the Philippines is doing right now, shift to providing quality content to ensure strong market positioning for their company and clients.

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