Different Types of Online Marketing

The global economic crisis has pushed many businesses to cut corners in their overhead expenses in order to sustain the company’s operations. Some have downsized and reduced their personnel. Others have cut back on the employees’ benefits. There are companies that merged operations of two divisions into one to cut down on the operating expenses. Marketing, promotion and advertising costs are also significantly reduced. And such cost-cutting measures have led many business entrepreneurs and SEO Company from the Philippines to turn to non-traditional marketing options.

As traditional marketing is definitely not that cost-efficient, most companies sought the expertise of online marketing experts to help augment the lack of massive traditional advertising campaigns or strategies that usually drum up publicity for the business or the company. With the advent of Internet and the continuous advancing technology, everything becomes cheaper than the traditional way things were done. Business owners are presented with several online marketing options that are both effective and affordable. Some of them are:

  • Search Engine Optimization or SEO. This is the strategy used to boost website traffic. Through various SEO techniques implemented by professional SEO company, a business or company gets to enjoy more visitors to their websites. The key player in this strategy is using the right and relevant keywords in various SEO techniques. With more visitors viewing your site, the higher the chance of making sales. Most businesses entrust their search engine optimization campaigns to experts from a trusted and reliable SEO company.
  • Pay per click or PPC advertising. This is another effective online marketing technique that drives traffic to your website. Unlike organic or natural search engine optimization techniques, PPCs are paid advertising. Different banner ads and links are used along with keywords that are placed in search engines, related websites and social media. The two major search engines, Yahoo and Google have these pay per click (PPC) programs for web marketers. The company pays every time an ad is clicked. Each clicked ad will lead back to the company’s landing pages where visitors are called to action. And although it is paid, the cost is just a fraction of the cost spent for traditional advertising campaigns.
  • Social Media Marketing (SMM). This is the most preferred and popular marketing strategy and tool nowadays, because it is a very effective online marketing tool. More business entities are using the social media sites to interact with stakeholders – customers, investors, employees and suppliers. Almost all digital marketing firms realizes the wide reach covered by social media sites so it will be the best platform to launch any online marketing campaign or brand introduction.
  • Email marketing. This is still an important online marketing technique. Email alerts or autoresponders and e-newsletters are still proving to be effective in getting a wider reach for the campaign. This technique requires careful implementation and seeking permission from the users before sending the email alerts and other promotions. A more targeted email marketing campaign is proven to be the successful ones. Defying the odds of looking spammy and a specifically targeted audience is the key to a successful email marketing campaign.
  • Viral Marketing. This is another form of online marketing an internet marketing company may use. By using video and other interactive methods to attract customers, an advertisement can go viral in the Internet. This is the online version of “Word Of Mouth” marketing. Knowing how to trigger and capture emotions are key factors in getting viral.
  • Article Marketing or Guest Blogging. This form of online marketing is where articles are written about specific topics or niche and the articles build backlinks to the site or direct traffic to an affiliate product. Blogging sounds more personal and are actually looked at as personal experience shared to the world. Blogs tend to get high trust ratings from people especially if the writer is known to be someone in a specific field.
  • Affiliate marketing. This is promoting someone else’s products or services and receiving a fee for the referral. It is said that affiliate marketing is already dead, but there are still a few leveraging from it. Since there’s just a parcel doing it, the competition is not that tough compared to the more popular search engine optimization, pay per click marketing, or social media marketing.

Online marketing is cost effective because of its reach and its ability to really make a product or brand be known worldwide. Any business that really wants progress can see the significance of internet marketing and how a business can really expand exponentially by doing digital marketing. Digital marketing is not all about hype, it educate consumers with almost anything they need.

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