Are Anchor Texts Still Effective for SEO?

Google made some algorithm changes that apparently included an update that “turned off” an anchor text-related classifier to give way for a more robust and cleaner scoring system. Google also suggested that there were more important methods of processing the anchor text with successful and better results. With such changes and updates, SEO experts paid less attention to anchor text backlinks....

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The Danger of Cross-Linking Scheme

What is cross-linking? In SEO vocabulary, cross-linking refers to that technique of linking between two sites. A group of domains owned by the same individual internally linked to each other is another way to describe cross-linking. In many cases, this is done to increase the site’s popularity standing with search engines, which is not benefiting the users as it is benefiting the website...

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Self-Hosted WordPress Websites: A Few SEO Do’s and Don’ts

No doubt about it, WordPress is the most search engine-friendly content management system (CMS) used by website designers, especially that which is uncustomized. Unfortunately, it is also the rarest variety because when you start using theme or plugins that generate HTML code, the resulting site may not sit well with search engines. But that’s not to say that it ends right there. WordPress...

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Which One Has More Weight: Traffic Or Conversion?

Online marketers have different marketing strategies. Such strategies will depend on their objective – whether they want to increase traffic to their website, or to increase conversion rate. Most online marketers tend to focus on increasing the traffic diverted to their site using time-tested SEO techniques, PPC ad campaign and affiliate marketing to reinforce such goal. Very few consider it...

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The SEO Advantage of Using WordPress

WordPress is used by millions of people who create their own blogs or websites for other people or businesses. It’s the most used and most recommended blogging platform, thanks to its SEO-friendly URL structure. It is a great tool for search engine optimization and web marketers or SEO specialists benefit from such features. Search engines are able to pick up on domains running WordPress...

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7 Reasons You Need To Be Using Google Plus Now

    As most people are capitalizing on the power of social media platforms, Google Plus seems to be moving fast and ready to make all the other social media sites trail behind. The fact that Google owns 23% of the internet browser market and 70% of the internet search market, Google has a strong market base in mobile, with 48% of the smartphone market share. And while most people are...

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