Avoiding Common PPC Ad Testing Mistakes

The effective ability to specifically target unique potential customers based on interest and location alongside being able to control your ads allocation and accurately measure results have made Pay-Per-Click or PPC as the most viable and cost-friendly advertising technique that businesses have ever known. And most online marketers consider PPC as easy and straightforward. Despite that, a lot of...

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Analyzing Your PPC Competition with the Use of these Tools

Every website owner that has gone into paid advertising would know how important it is to analyze competitor’s performance. You are not after the strategy your competitor is using but just to make a basis for your subsequent campaign focus. Finding out what your competition is doing and not necessarily copying it but exploring on it and use it for your own advertising strategies are all good...

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PPC Campaign Best Practices

Pay-Per-Click (PPC) marketing is the process of gaining traffic through paid ads on search engines. It revolves around keywords. Search engines reward advertisers who are able to use effective keywords to craft well-organized and targeted PPC campaigns. Keyword research, grouping, and organization are the key elements to creating winning PPC marketing ad campaigns. And it makes sense that your...

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