Are Anchor Texts Still Effective for SEO?

Google made some algorithm changes that apparently included an update that “turned off” an anchor text-related classifier to give way for a more robust and cleaner scoring system. Google also suggested that there were more important methods of processing the anchor text with successful and better results. With such changes and updates, SEO experts paid less attention to anchor text backlinks....

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Should One NoFollow the links in Widgets and Infographics?

Google’s Head of Search Spam, Matt Cutts, has yet again stirred the online community with a new Webmaster Help Video where he is practically advising widget makers and those who use widgets on their own sites to put a “nofollow”. For many webmasters, there is nothing new to this advice or recommendation. Matt Cutts had made a video on the same topic back in 2008 where back then it did not...

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Benefits of Instagram to Your Business

The success of Instagram as a social networking platform is unprecedented. Businesses that utilized Instagram as a marketing tool or vehicle have succeeded in forming bonds between their brands and their fans. Businesses use it as a platform to introduce new products and promote existing ones to the target audience. Instagram’s press page has it that there are about 100 million monthly users...

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The Danger of Cross-Linking Scheme

What is cross-linking? In SEO vocabulary, cross-linking refers to that technique of linking between two sites. A group of domains owned by the same individual internally linked to each other is another way to describe cross-linking. In many cases, this is done to increase the site’s popularity standing with search engines, which is not benefiting the users as it is benefiting the website...

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Duplicate Content Not Detrimental to Your Site

In light of Google’s recent video which was put out to answer questions about duplicate content, people have become more confused especially with what was said in the beginning of the video, which says: “First and foremost I want to clear up a myth that has been going around called the duplicate content penalty. Generally speaking, people are worried that Google has a penalty for...

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