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Are Anchor Texts Still Effective for SEO?

Posted by on Jan 28, 2014 in SEO Tips | Comments Off on Are Anchor Texts Still Effective for SEO?

Google made some algorithm changes that apparently included an update that “turned off” an anchor text-related classifier to give way for a more robust and cleaner scoring system. Google also suggested that there were more important methods of processing the anchor text with successful and better results. With such changes and updates, SEO experts paid less attention to anchor text backlinks. Anchor text backlinks were considered less important in SEO as Google considers anchor text as less influential when ranking sites or pages. This led...

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Should One NoFollow the links in Widgets and Infographics?

Posted by on Jan 7, 2014 in SEO Update | Comments Off on Should One NoFollow the links in Widgets and Infographics?

Google’s Head of Search Spam, Matt Cutts, has yet again stirred the online community with a new Webmaster Help Video where he is practically advising widget makers and those who use widgets on their own sites to put a “nofollow”. For many webmasters, there is nothing new to this advice or recommendation. Matt Cutts had made a video on the same topic back in 2008 where back then it did not make so much impact because the links still worked and counted. It could be different this time because of the fact that Google is bent on going after...

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Benefits of Instagram to Your Business

Posted by on Dec 27, 2013 in Social Media | Comments Off on Benefits of Instagram to Your Business

The success of Instagram as a social networking platform is unprecedented. Businesses that utilized Instagram as a marketing tool or vehicle have succeeded in forming bonds between their brands and their fans. Businesses use it as a platform to introduce new products and promote existing ones to the target audience. Instagram’s press page has it that there are about 100 million monthly users posting 40 million new pictures every day. There are 1000 comments and 8500 likes every second. If this is not a huge market or user base, what is? No...

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The Danger of Cross-Linking Scheme

Posted by on Dec 10, 2013 in SEO Tips | Comments Off on The Danger of Cross-Linking Scheme

What is cross-linking? In SEO vocabulary, cross-linking refers to that technique of linking between two sites. A group of domains owned by the same individual internally linked to each other is another way to describe cross-linking. In many cases, this is done to increase the site’s popularity standing with search engines, which is not benefiting the users as it is benefiting the website owner. And because Google specifically points out in their Webmaster Guidelines that your site’s ranking in Google search results is partially based on...

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Duplicate Content Not Detrimental to Your Site

Posted by on Nov 20, 2013 in SEO Update, Uncategorized | Comments Off on Duplicate Content Not Detrimental to Your Site

In light of Google’s recent video which was put out to answer questions about duplicate content, people have become more confused especially with what was said in the beginning of the video, which says: “First and foremost I want to clear up a myth that has been going around called the duplicate content penalty. Generally speaking, people are worried that Google has a penalty for sites that have duplicate content on them…. What we’re doing for that specific query we are omitting the print article. It’s not a...

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What is Google’s Hummingbird?

Posted by on Nov 11, 2013 in SEO Update | Comments Off on What is Google’s Hummingbird?

Google never runs out of new things to announce or launch. Fact is, Google’s dynamic character is the very reason for all the new things they are exploring and sharing with the million users. Google’s relentless quest for the best ways users can handle their searches remains to be the core motivation for Google’s forward thinking. Hence, on the eve of Google’s 15th anniversary on September 27th Google took the opportunity to let the world know about its new search algorithm called Hummingbird. This, according to Google is one of the...

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How to Increase Your Followers on Google+

Posted by on Oct 3, 2013 in Social Media | Comments Off on How to Increase Your Followers on Google+

Everyone can use social media to connect with people – with your friends or the friends of your friends. Online marketers have also been taking advantage of the power of social media and they are on it every breathing minute they have. Some are successful, many are not. Those who are using Google+ ought to learn something about social media and making a connection. While many will use the platform, among one of the different types of online advertising tools they use; to increase the exposure of their businesses, products or services to the...

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How Does Google’s Panda Updates Affect Dental Websites?

Posted by on Oct 2, 2013 in Web News | Comments Off on How Does Google’s Panda Updates Affect Dental Websites?

The latest Panda updates have hit a lot of websites – especially those which are bent on challenging Google’s campaign towards spam-free websites that they can include in the search engine results page. Most websites, regardless of whether they are serving consumer products, dental or medical industry, lawyer services, real estate services – they are bound to be negatively affected by Google’s Panda updates, if they don’t adhere to Google’s guidelines on white-hat SEO practices. The only websites that will be spared from...

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Google’s Adwords Update

Posted by on Sep 6, 2013 in Web News | Comments Off on Google’s Adwords Update

Google has recently announced some big changes to AdWords – the most efficient form of advertising in the online world. The AdWords changes or updates allow for one campaign for multiple devices. And like any big change, this Google’s Adwords update could mean good and bad news for marketers who are working hard forming strategies for following users from one device to another – desktop PCs, tablets and mobile devices. It is Google’s vision that such change will increase ad revenue in the connected device world. Good News for...

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Things to do After Penguin 2.0

Posted by on Jul 12, 2013 in SEO Update | Comments Off on Things to do After Penguin 2.0

There’s just no stopping Google from doing everything to improve the results that show up on a search engine results page or SERP. With the recent release of the latest Penguin update which by the way affected 2.3% of English-US queries, the picture is pretty clear – Google gets to decide if your site lands on page 1 or page 10. So the reality is, Penguin 2.0 has caused quite a drastic impact on many sites most of which were not prepared for the impact. And it’s because these sites still insisted on the...

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